What are the benefits of Google AdWords?

Measurable Advertising

Advertising that is Measurable

Google AdWords provides you the ability to view and monitor, every single aspect of your marketing campaign, right down to the number of clicks, number of impressions, click through rate (CTR), number of conversions, conversion rate, cost per click (CPC) etc. Having a professional company to manage, optimize and fine tune your AdWords campaign will also help you to ensure your return on investment is worthwhile by increasing your campaign efficiency over time.

Cost Effective when Optimized Properly

Google AdWords has primary benefit where-by your campaign budget is only used to pay when someone clicks on your ad and you determine how much you are willing to spend. You can set your budget to R100 per day or to R1000 per day depending on your needs and how well the campaign works for you. Your campaign performance will be even better when working with skilled professionals, by helping to optimise the campaign so that you pay the least per click but get the most traffic possible.

Target Specific Audiences

Customizable Options to Target Audiences

Google AdWords allows you to really target the right audience that you need with many customization options, one of the biggest features is location targeting where you can specifically target users in your location so that you are not wasting money on people who are not able to use your services. One of the other big features is that you can choose what time of the day you want your adverts to display which can be useful if you know when your users are more active.

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